http://searchengineland.com/9-step-seo-checkup-using-google-webmaster-tools-57061

2. While technically not an article what Search Engineland  has  created in this periodic table of the elements for SEO ranking factors is pretty amazing and worth a study.

As they say on it “Search engine optimization — SEO — seems likes alchemy to the uninitiated. But there’s a science to it. Search engines reward pages with the right combination of ranking factors. ” This article from  may help you to understand it better.

And to round out my list of 5 the last 3 are from SEOMOZ.org

3.The Seomoz social media checklist is not for total newbies but still worth a read by anyone interested in this aspect of SEO.  http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist

4. Another great article about the SEO favorite Title tag  http://www.seomoz.org/learn-seo/title-tag

5. And finally a read on the use of the meta description tag -http://www.seomoz.org/learn-seo/meta-description

Unfortunately, many people have not got a clear understanding of how search engine optimization works and what they can expect. So below are 5 key points about google and SEO that should help everyone J

1. Patience – “SEO takes time”

You cannot optimise your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, etc.

2. Maintianance- You must change your web pages

Google loves fresh new content so update your site regular. This can done via a blog or just simple updates like specials or promotional updates.

3. Friends- You need links and you need the right links

Google thinks that if other sites are linking to you then these backlinks are treated as almost recommendations by google. How highly they regard these links depends on the number and quality of the links. The links should be from sites with similar content or on similar topics as you would expect if a link is to be considered as a recommendation then you would expect them to be within the same field. Automatically created backlinks usually won’t help your rankings and they even might get you banned from Google’s index.

Back links should also have your keywords in the link text.

The more attractive your website is, the easier it will be to get good links.

4. Research Research Research-It’s vital you choose the right keywords

Research before your website is created so that the site can be built with the target keywords in mind right from the beginning. You can change and tweak them later on but it is putting the cart before the horse if you have a website created and then begin to think about what keywords your targeting.

5. Be realistic

Getting on the first result page for a highly competitive keyword is possible but your competitors will be old and established websites with a lot of backlinks who will be difficult to outrank because of these factors.

A better option would be to target less competitive keywords and work your way up to the highly competitive ones. Search engines must trust your website before they give you high rankings for very competitive keywords.

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