What did I learn today ? » marketing

Identifying your websites target audience

admin1 — Thu, 30 Jul 2009 10:14:06 +0000

If your first answer to “who is your websites target audience” is EVERYONE- then you’ve just fallen into the biggest trap !!!

Because instead of being “everything to everyone” your website will more likely end up being “nothing to anyone”. You may be saying to your self www.yourfavoritewebsite.com (a fictitious web address that you can replace with your personal favourite) has a target audience of everyone and is satisfying the needs of everyone very nicely thank you!! But if you look carefully at these sites you’ll find they actually have websites within websites with each catering to individual target audience groups.

Identifying your target audience is a fundamental aspect of website planning and analysis. Once you have identified your target audience you should be able to identify what they want from your website and then be able to plan a website that fulfill their needs.

When you do your audience analysis you should define at least 3 audience definitions that are clear and precisely.

Defining your target audience will allow you to focus on your most important customers requirements.

Note the qualities that define your target audience:

What is their age, gender, location, income, job etc?
What is your current relationship with them?
Are they experienced with the Internet?
What are their online spending habits?
What are their needs?
Is the buyer the user?
Why they are coming to your site?
What are they hoping to find?
How often are they online?
What do they generally use the web for?
What is the primary “action” they should take when coming to your site (i.e. purchase, search for information)?
What are the key reasons why they will choose your company’s products / services (i.e. cost, service, value)?
Are they existing or prospective customers.
How they will be accessing your website eg computer or phone.
Which browser
Family situation
Household situation

1000 Free Google Ads

admin1 — Mon, 01 Dec 2008 01:59:41 +0000

To get your free 1000 Google ads just follow the link or click the image to right to sign up and get 1000 Free Google Ads through Hot Goanna . You’re under no obligation to continue with a campaign after the 1000 ads are used up which would take about 3 days. After that Hot Goanna will send you a report on the performance of the ads.

This will enable you to make an informed decision on

whether to continue with a fully fledged campaign. Hot Goanna are authorised Google ads resellers and do this because they are confident that they can prove their value to you or your business in this time.

You can read more info here

Any one who does sign up let me know how it goes because I’d love to hear feedback on your experiences.

Creative Web Design Urshula Keywords

admin1 — Thu, 11 Sep 2008 04:05:51 +0000

For my search engine exercise page my keywords are “Creative Web Design Urshula” which in google returns my pages and also Barbaras creative web design pages and also Stevens test site in the results.

WHY????

There is only 52,000 pages that google thinks are relevant to these search terms
“My” keywords of Creative Web Design Urshula actually appear on their pages- even if they aren’t targeting these words.

Moral of the story “Better to appear in a niche result than to not appear at all”

It will be interesting to see how their sites move within these search terms of “creative web design Urshula” which is the main reason for this post to see if it has any bearing at all on their search engine placements.

PS: another funny thing along these lines is my Creative web design visual statement page appears in the search results at number 6 for the terms “instructions on how to make your own coke can plane” according to my web master tools.

OK yes I do have the word coke on the page and plane and maybe even instructions but what the!!!

Google is so smart and yet so google